Long Island Restaurant Week is Signing Up Eateries for Fall 2014

long island restaurant week 2014

November may seem a long way away, but mark your calendar anyway for Long Island Restaurant Week, Sunday November 2 up to and including Sunday November 9 and start planning where you want to take advantage of the $27.95 three-course prix fixe deals in hundreds of restaurants around the island.

And, if you own a restaurant, now is the time to consider signing up your establishment and introducing yourself to thousands of potential new customers during the pre-holiday lull.

“This is a traditionally sluggish period, and we always look forward to helping bring a burst of business to restaurants on Long Island,” says Steve Haweeli, president of Long Island Restaurant & Hospitality Marketing Group, organizers of the event which debuted in 2006 (a spring event was introduced in 2011).

There are a number of benefits to signing up. Long Island Restaurant Week is promoted in numerous media outlets through print ads, radio spots and articles. Folks who don’t normally go out to eat get more adventurous during Restaurant Week, cruising the website to boldly dine where they have not dined before.

The numbers tell a good story: through Open Table alone, 6,000 diners made online reservations and around 136,000 are served during the week. Last year 200 restaurants participated and 230-250 are expected this year. Total restaurant revenue was estimated to be $5,620,000 with New York State taking in an estimated $305,996 in tax dollars. The official website, received 1.6 million hits from more than 111,500 visitors. Many restaurants reported an increase in sales and reservations due to the promotion, some by up to 200 percent and others decided to extend the promotion.

There is a fee of $445 per restaurant to participate (if you own multiple establishments you have to pay the fee for each one) and all you’ve got to do is create a special menu of  a minimum of three courses with three options for each course showcasing your most representative dishes. You can create additional offerings and charge extra for those. You are not obligated to take reservations and beverages are not included. Your restaurant will be listed individually in all press materials. You can use the LIRW logo as well and can tell your guests that a portion of Long Island Hospitality Group’s proceeds from the promotion will go to a local charity.

Edible Long Island will continue to bring you news about Long Island Restaurant Week as the event approaches. It is one of our favorite times of year!

 

 

 

 

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